๐๐ณ ๐๐ผ๐’๐ฟ๐ฒ ๐ป๐ผ๐ ๐๐ฒ๐ฒ๐ถ๐ป๐ด ๐ฟ๐ฒ๐๐๐น๐๐, ๐๐ฟ๐ฎ๐ฐ๐ธ ๐ฏ๐ผ๐๐ต ๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐ผ๐ณ ๐ฉ๐ผ๐ถ๐ฐ๐ฒ (๐ฆ๐ข๐ฉ) ๐ฎ๐ป๐ฑ ๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐ผ๐ณ ๐ฆ๐ต๐ฒ๐น๐ณ (๐ฆ๐ข๐ฆ) ๐ณ๐ผ๐ฟ ๐๐ฟ๐๐ฒ ๐ฑ๐ผ๐บ๐ถ๐ป๐ฎ๐ป๐ฐ๐ฒ. Letโs break down why both matter ๐
#๐ญ ๐ฆ๐ต๐ฎ๐ฟ๐ฒ ๐ผ๐ณ ๐ฉ๐ผ๐ถ๐ฐ๐ฒ
Shows search and ad brand visibility.
It takes into account all your trafficโincluding organic search and ad campaignsโso you can see your true visibility.
Why does it matter?
Sellers with a high SOV capture more traffic and often salesโoften without increasing ad spend.
A drop in SOV can mean youโre losing market share to competitors.
And studies show that increasing your SOV by just 10% can lead to a 3-5% increase in sales.
How can you improve it?
Optimized PPC campaigns.
Sponsored brand and display ads.
Negative keyword strategies (so youโre not wasting cash).
Organic ranking optimization (for long-term results).
Donโt make the mistake many other sellers do.
Theyโll increase ad spend without being aware of SOV.
This can lead to wasted capital on ads that won’t actually provide Incremental value.
#๐ฎ ๐ง๐ต๐ฒ ๐ฆ๐ต๐ฒ๐น๐ณ
Share of Shelf measures how much space your brand takes up within its category.
This isnโt just about search rankings.
A high SOS increases brand dominance and helps you own your niche.
The most common mistake with SOS is ignoring it completely.
A lot of sellers focus only on SOV.
And this can mean they sell well with ads but ultimately slip on holding organic real estate on Amazon the platform.
To increase SOS, ensure you have:
Best in class listings.
An optimized offer.
Positive reviews.
Customer Retention Strategies.
Premium A+ content to enhance your listings.
An expanding Catalog.
Remember, ads wonโt boost your SOSโonly your organic presence will.
A well-optimized program, can push you to the top of that shelf.
๐๐ฒ๐ ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐
Share of voice and share of shelf are both essential metrics for your Amazon program.
Tracking both gives you:
More visibility in search results.
A stronger presence in your category.
A competitive edge over the competition.
Donโt make the mistake of focusing on just one.